Discover the Secret to Successful Change with the ADKAR Model - A New Book

We invite you to explore the latest publication by Prosci: "The ADKAR Advantage" by Karen Ball, with a foreword by Jeffrey M. Hiatt, author of "ADKAR: A Model for Change in Business, Government, and our Community."

Why do some changes succeed while others fail?

This question inspired Prosci founder Jeff Hiatt to uncover the secret to effective change in the late 1990s and develop the popular change management model known as ADKAR.

What is ADKAR?

ADKAR is an acronym standing for:

• Awareness
• Desire
• Knowledge
• Ability
• Reinforcement

It is a model and conceptual framework that makes change understandable and achievable.

The Advantage of the ADKAR Model

"The ADKAR Advantage" sheds new light on this powerful yet simple model for facilitating change, providing detailed guidance and helpful downloadable resources. With ADKAR as your new tool, you can achieve desired change outcomes and sustain them over time.

The book is divided into three parts:

• Part 1: How One Person Makes a Change – Understand the process that enables individuals to successfully implement change.
• Part 2: How Groups of People Make a Change – Learn how teams can collaboratively achieve success in change initiatives.
• Part 3: How Organizations Become Better at Managing Change – Discover how entire organizations can improve their change management capabilities.

"When ADKAR is present, CHANGE HAPPENS."
—ADKAR Storyteller

How to Use ADKAR

With the detailed instructions and resources available in "The ADKAR Advantage," you’ll be able to effectively implement this model within your organization, achieving lasting and positive results.

We encourage you to read

We invite you to read and explore "The ADKAR Advantage" – a tool that can revolutionize how you approach change!

Download a free excerpt of the first chapter!